Plumbers.Consulting exists for one part of a plumbing business that rarely gets proper training: the office. Owners spend on trucks, tools and advertising, then hand the phone to whoever is free. We run workshops that teach CSRs, dispatchers and owners to book more of the callers who already chose to ring.
We are a business and marketing consulting service, not engineering, mechanical design, inspection or code-compliance services. We are not a contractor. We never touch a pipe, and we never tell your plumbers how to do their work.
The company
Plumbers.Consulting is a Canadian service, headquartered in Vancouver, British Columbia, and part of the Sedighi.ca and SAZ.ca group of companies. We work with plumbing companies in every province and territory, mostly through live video sessions in the client's own time zone.
Sedighi.ca is Ali Sedighi's consulting company for growth, marketing and technology, and the home of several brands; Trades.Agency, HVAC.Agency, Conv.ca and BusinessConsulting.ca are among them. Trades.Agency is our parent brand for trades and home-service businesses, and its plans are the ones you see on our pricing page.
SAZ.ca (Strategy & Acceleration Zone) is the group's consulting firm for strategy, AI and revenue acceleration, founded by Ali as Founder & Managing Partner.
Ali Sedighi, MBA
Ali Sedighi leads Plumbers.Consulting. He holds an MBA in Technology Management and has 17+ years of experience in digital marketing and growth, starting in 2007, when he founded ONE.ir, a full-service digital marketing agency. He now lives and works in Vancouver.
Ali also started Conv.ca, an agency devoted to conversion-rate optimisation, as well as MyAutomation.ca; at SAZ.ca he serves as Founder & Managing Partner. He has worked with clients in Canada, the USA and Dubai, and has built 150+ live HVAC websites, including CombiBoiler.ca, GasBoilers.ca and HeatLand.
Conversion work is the thread that connects all of it. A website visitor who doesn't call and a caller who doesn't book are the same problem at different stages. Plumbers.Consulting applies that thinking to the stage most agencies ignore: the moment a real person answers the phone.
Why workshops, not reports
Reports get read once. Habits get used on every call. That is why our engagements are built around live practice rather than a slide deck.
Owners often tell us they have tried training before: a one-day seminar, a binder of scripts, a webinar. The ideas were fine, but nothing changed by the following month, because nobody measured whether the team used them. We combine short workshops with weekly scoring, so the office sees its own booking rate move, or sees clearly why it didn't.
How we work
Every engagement follows the same honest pattern. We listen before we teach, we teach in short sessions, and we measure afterwards.
- We listen first. Call samples or live sit-ins come before any advice.
- We use your calls. Role-play is built from your real call types and your real service area.
- We keep it short. Sessions of 60 to 90 minutes, scheduled around your rush hours.
- We measure. One booking rate, defined in writing, tracked weekly.
- We tell the truth. If a problem is in your schedule or pricing rather than the phone, we say so.
We also respect your callers. When teams record calls for training, we point them to the federal privacy commissioner's guidance and explain the basics in our recording guide. We summarise official rules; we don't give legal advice.
What we will not do
Clear limits make a consulting relationship easier. We will not:
- install, repair, inspect or quote any plumbing work
- advise on building codes, permits or licensing compliance (we link to the regulators instead)
- promise a specific booking rate, lead count or revenue figure
- invent reviews or results for your company
- lock you into a long contract
Where to go next
See the services to choose a starting workshop, or the results page for what our HVAC work shows about the method. Then call, text or email; you will speak with a senior strategist.
Frequently asked questions
Is Plumbers.Consulting a plumbing company?
No. We are a business and marketing consulting service for plumbing companies. We don't install, repair, inspect or quote anything, and we never send a plumber.
Who will actually run our workshops?
Workshops are designed and led under Ali Sedighi's direction. On the free consultation you talk with a senior strategist, and we tell you plainly who will be in the sessions.
How is this different from Plumber.Consulting?
Plumber.Consulting works with owners on pricing, hiring, systems and marketing strategy. Plumbers.Consulting works with the whole office team, in workshops, on call handling and booking rates.